Dollar Rent A Car is a company that is known in the car rental industry. There are more than 650 locations worldwide, with more than 350 in the U.S. and Canada. They have survived the ups and downs of the industry and is today a leader in the rental market. They were first in many areas of technology, especially with the Internet. Here is a brief history of successful business and how they are able to thrive.
In 1965, Dollar Rent A Car facility of its corporateoffices in Los Angeles, California. While that may seem like a long time ago, car rental companies existed long before that; Avis got its start 20 years earlier. Since Dollar was going up against the established rental agencies, it had to promote itself as something different. Its marketing was not just aimed at the business traveler but also budget minded vacationers. It also touted its high level of customer service.
Dollar Rent A Car marketing strategy worked and not only were they able to survive against their competitors, but they soon grew and expanded their operations. Although she started late in the rental game, they could establish themselves and compete against other players Car Rental.
Chrysler stake
Chrysler Motors was looking to expand and promote the new Pentastar Chrysler Group - a network of car rental companies. In the early 90s Chrysler purchased Dollar Rent A Car with Thrifty Car Rental and General Car Rental. Chrysler wantedTo promote the rental car business as a way to their cars. They hoped that if customers rented their cars, they were more inclined to buy a Chrysler vehicle.
As Dollar and Thrifty car rental companies have been introduced they retained their name and corporate image. General Car Rental merged with Dollar Rent A Car, so greatly increased its customer base and the number of locations.
Dollar Rent A Car Today
Today, Dollar Rent A Car continues to exclusively rent Chryslervehicles - a sign that Chrysler's plan has worked. Its marketing is geared towards vacationers who are looking for a bargain but due to its low rates and numerous locations, Dollar also attracts business travelers. They have a large customer base and a large number of repeat customers part of their loyalty program.
Booking with Dollar Rent A Car
So the next time you need to rent a car, why not rent a Chrysler vehicle with Dollar? Chrysler has many models ranging from compact to Luxury. Visit the website Dollars or call the reservations department to book. You'll see why its making low rates and service standards to an industry leader.
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